As the Consulting Creative Director for Zoot Sports, I was instrumental in transitioning the company from a niche brand to a recognized leader in the endurance sports market. My branding, product design, and strategy expertise helped launch innovative products like CompressRx compression wear and triathlon-specific footwear. By managing creative projects that included e-commerce websites, signage, and custom installations, I helped position Zoot at the forefront of its industry, delivering both creative vision and business growth.