My five-year journey with E-Bike began with a quick call from legendary bike designer Linn Kastan, who faxed over a rough sketch of an electric bike frame and asked if I could bring it to life. Partnering with designer Harald Belker, we transformed that sketch into a groundbreaking project under the leadership of Lee Iacocca. As Agency of Record, I managed the full creative and development process, directing everything from logo design, product planning, and custom graphics to dealership displays, product manuals, and advertising. We introduced E-Bike to the market through customer fairs, auto dealership displays, and a dedicated website—setting a new standard in electric personal transportation and leaving a lasting impact on the industry. While the E-Bike was slightly ahead of its time, with battery technology not yet fully evolved to support its potential, it laid important groundwork for future advancements in electric mobility.