After a post-surf-coffee chat with maverick designer David Carson, I was introduced to Rusty Preisendorfer, sparking a creative partnership that has continued on and off for decades. Rusty appreciated my art-based approach, favoring it over the typical industry style, allowing us to create a unique brand identity that resonates deeply with surfers and beach culture enthusiasts. Over the years, I’ve led special projects, including art direction, website design, custom trade show booths, and the coveted The Surfer’s Journal ad campaigns, collaborating with legendary photographers Aaron Chang and John Durant. Together, we continue to develop projects that honor the brand’s roots while pushing its creative boundaries.