Byqlovi Formosa

As part of my Eyenovia contract, we collaborated with Formosa Pharmaceuticals in Taiwan to package their steroid, Clobetasol Propionate 0.05%. The marketing team developed several brand names, we chose Byqlovi, and coined the tagline, “The Next Generation of Ophthalmic Steroid,” nodding to both the product’s nanotechnology and our CEO’s unabashed passion for Star Trek. The graphics evoke a dark space theme, using deep purple and gold for a royal effect. The icon, inspired by the Yin/Yang symbol, highlights Formosa’s Asian roots.