medi / CEP Compression

As the German medical-compression juggernaut medi launched into the U.S. market with their sports division CEP, I directed a comprehensive rebranding initiative, shaping CEP’s visual and digital presence to effectively communicate its scientifically-backed products, working side by side with US/German liaison Brandt Furgerson. Our team crafted everything from packaging to online programs and introduced the acclaimed CLONE Custom Compression campaign, recognized for its creativity and impact. The U.S. website I developed resonated strongly, even drawing high praise from the CEO of medi, who noted that it “humbled” their original German website—a testament to the success of our U.S. strategy.