prAna

From 1994 to 2008, I led a comprehensive creative partnership with prAna as their Agency of Record, shaping the brand’s identity and voice across all platforms. Our work covered the full spectrum of creative needs—from logo design and print ads to e-commerce websites, 3D product photography, and trade show booths—capturing prAna’s vision through close collaboration with their talented team. This 13-year journey grew prAna’s annual sales to $35 million and established Sandbox as a respected creative studio in the outdoor and wellness industry, marking a defining era for both prAna and Sandbox.

SERVICES PROVIDED
Agency of Record
Print Design
Art Direction
Logos
Ads for yoga and climbing
7 websites, 5 e-commerce
In-store displays
Hangtags
Trade show booth, Signage
3D product photography
Fabric, labels, trim
All creative was generated by Sandbox in collaboration with prAna’s talented group.